Content Hacker™
Academy Workshops
Level up your inbound marketing knowledge
and attract leads, sales and growth this year… with CONFIDENCE.
Made For:
Agencies + their teams
Teams: Your skill-building classes are here. Have your boss/employer secure your seat so you can join the workshop and build real skills. Level up, FAST—and enjoy a new playing field with your co-workers. Bosses, get ready for RESULTS from the efforts of your team.
Marketers, freelancers, & entrepreneurs
Marketers/Entrepreneurs: Time to get smart at your inbound marketing. Every workshop has FRESH, ALL-NEW training content you’ve never seen before from Julia. Learn powerful strategies that’ll rocket-launch your presence and brand to the next level.
Why Content Hacker™ Academy Workshops?
- Brand new, 2021 content marketing workshops led by Julia
- Guest experts join Julia to teach tech SEO and freelance business workshops
- On-demand videos with walkthrough exercises and hands-on activities
- Lifetime access per seat
- Discounted to under $200 per seat for this summer only
- 1-hour sessions per workshop, broken up into mini video lessons
- In-depth student workbook for each workshop
- Access to a live group training with Julia (choose your dates)
Meet the Content Hacker™ Academy Workshop Instructors
Julia McCoy
Lead Teacher & Workshop Host: Express Writers, The Content Hacker™ 4x Bestselling Author
Julia McCoy is a serial entrepreneur, content marketing strategist, and a passionate advocate of using content to build a business. She’s led her service-based writing agency, Express Writers, to over $5M in sales through inbound content she’s written, optimized, and published. Julia teaches marketers and teams through The Content Hacker™ Academy, leads operations at her writing agency Express Writers, and writes bestselling books.
Guest Expert:
Alexander Rodriguez
SEO/CRO Consultant, SEO for WebMd.com
Alexander has 10 years of professional SEO, CRO and overall digital marketing experience. He helps businesses thrive using SEO and the latest marketing techniques, technologies and strategies with a focus on conversions or leads. Alexander’s expertise is intent-based content to drive organic traffic and educate consumers, while finding unique ways to enter them into the appropriate funnels to complete goals. Connect on LinkedIn.
Alexander joins Julia as a guest expert in Learn Tech SEO and Audience SEO.
Ready to Upgrade Your Skills This Summer?
Get Your Workshop Training On
Choose from multiple different workshops and enroll today, or, request a custom workshop (subject to higher fees) at the bottom of this page. Get immediate access to all the workshop content when you enroll. All workshops include a BONUS live, virtual summer group training session with Julia. You can pick your ideal time/dates in advance.
Learn to Write Online Content
Research, Outline, Source Images for, & Write Great Web & Blog Content
Watch Julia write a new article from scratch for her 2021 Entrepreneur column, in a detailed over-the-shoulder tutorial. Get clear on how to structure and powerful content, and how to use AI (artificial intelligence) tools in your writing process. This is a powerful class that guides you step-by-step through what it takes to write online content that works today and tomorrow. (Contains NEW and updated strategies for 2021.)
Social Media Training
From an Inbound, Ad-Free Content Perspective
In this one-hour workshop on social media, you’ll learn directly from Julia what social media platforms to be active on in 2021, how to approach inbound growth on social media, a simple grid system to follow to post relevant, noteworthy, revenue-earning content from your profile; the best copywriting formula for writing social media copy; what times and days to post on social media, a step-by-step guide to Instagram Reels, and more!
Learn Press Release Writing
Learn How to Write Press Releases that Get Published
In this one-hour workshop, watch Julia put together a press release from start to finish that has every single must-have ingredient to win on a news network. PLUS, how to use new AI (artificial intelligence) tools to speed up the PR writing process, and how to pick a submission outlet. Any marketer can pick up this workshop and learn how to write a press release that will get accepted, any time, any place.
How to Find Hot Topics with BuzzSumo
Top Strategies Julia Uses to Uncover the Hottest Topics on the Web
Inside this workshop, learn inside one hour the EXACT strategies Julia uses to find and put together the hottest topics on the web, using content data research techniques in BuzzSumo. Don’t reinvent the wheel—craft content publishers AND readers love! Julia uses these strategies to analyze and create top-read content on major guest publications.
Content Marketing for Ecommerce
Content Strategies to Use in Ecommerce Brands
With Julia at the helm, Express Writers has made over $5M total through its ecommerce platform. 99% of those leads and sales come from the search-optimized inbound content she and her team have put together. Well-written SEO product descriptions play a part, too. In this powerful one-hour workshop, you’ll learn from the practitioner herself (Julia) how to structure your own SEO content (blogs and product descriptions) for real ecommerce success. Learn SEO blogging strategies that can be directly tied to ecommerce revenue.
How to Build & Launch a Website
Creating A Site: Domain Name to Hosting, Setup, & Maintenance
A website is one of the most critical marketing assets an entrepreneur, marketer, or brand can have. Inside this powerful one-hour workshop, learn from Julia McCoy how to set up a well-built WordPress website and domain, delegate the technical build to a knowledgeable website designer (successfully!), and how to guarantee ongoing success and profit from your website presence.
Learn Tech SEO and Audience SEO
with Guest Expert Alexander Rodriguez
In this one-hour workshop, learn technical and content SEO. Find out what on-page SEO looks like, learn how to optimize your website for more Google love and SERP rankings, and learn rarely-known SEO strategies that work today. Guest expert Alexander Rodriguez, who has helped WebMD increase their rankings and achieves massive ROI from each campaign he puts together, leads this session.
Agencies & Entrepreneur Business Setup Training
How to Price Yourself & Find Clients Without Wasting Money on Ads
Learn how to build a done-for-you service-based model for your agency in this POWERFUL one-hour workshop! You’ll learn critical techniques, including profit margin (PM) setting, how to build and hire an entire team, how to delegate, find your best contractors, and, BONUS: real-life pitching strategies to gain IMMEDIATE clients (the pitching strategies Julia came up with herself to secure brand-new clients). Includes pricing spreadsheets, contractor job post templates, and more!
Teach Your Team a Custom Marketing Skill
Don’t see a skill you need to learn (or you need your team to learn) listed here? Get in touch and request a custom workshop from Julia.